I Love Mom

The latest addition to the "I Love ..." collection that started with "I Love Life" sponsored by March 14, continued by the opposition, used by several companies with adjusted sentences to suit their product, such as "I Love Life in Diamonds", "I Love Carpets" and "I Love Samak" (Samak is Fish in Arabic), with finally a new player joining the team, "I Love Mom". (In Lebanon, Mother's day is celebrated on March 21st).

I Heart Carpets

The I Love Life campaign has received a lot of attention, criticism, and public awareness to its purposes, it is now famous, the publicity has succeeded 100%. So companies such as Voyageur (Jewellery), picture courtesy of Rampurple's blog. The below billboard says: I Love Life in Diamonds.



Now, Iran Maktabi has also made use of this famous campaign to attract the eyes to his products, picture below, courtesy moi. The billboard says: "I Love Carpets"



In my opinion, they intelligently used the success of the previous campaign for mere publicity purposes, might sound naughty and not nice, but after all, this is what publicity is all about.